Innovative New 2018 Toyota C-HR On the Way

June 22nd, 2017 by

Do you love the anticipation of new things? Many new 2018 Toyota models are coming soon and on the way already to our Chicagoland and Oak Lawn, IL area Toyota dealership. But there’s one in particular that’s sure to catch your interest: it’s the first ever, brand new 2018 Toyota C-HR, and it’s a giant leap into the future for the popular subcompact crossover vehicle segment.

Said Ed Laukes, Toyota Motor Sales, U.S.A. Group Vice President of Marketing, “The all-new C-HR is truly unlike any vehicle Toyota has ever launched.”

The first ever, brand new 2018 Toyota C-HR flaunts a bold look and an aggressive stance, and a spacious interior loaded with premium amenities. It comes equipped with a long list of standard innovative and high tech features like a standard seven-inch display screen and standard Toyota Safety Sense™ driver assistive technologies. It also features an optional push button start. It comes with a potent 2.0-liter engine, a smooth CVT transmission, and a sport suspension.

To launch the innovative and progressive vehicle Toyota took a new tack in their marketing efforts, updating classic fairy tales in a modern and mischievous way.

“One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself,” said Laukes. “The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”

If you’re anticipating all the great new things Toyota has in store for 2018 then we’ve got just the ticket. It’s the brand new 2018 Toyota C-HR, and it’s sure to catch your interest and help you create some amazing, even mischievous adventures. So stop in to Midtown Toyota to learn more about this innovative and progressive new 2018 Toyota car today!

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